The battle for top spot in the world of smart phones continued last week with Apple releasing the new iPhone 5S and 5C, along with the iOS 7 software upgrade. However, the software left some users spirits somewhat dampened when they were taken in by a fake advert claiming that it made their handset waterproof.
The misleading ad was circulated on social media channels such as Twitter along with a mock advert which closely mimicked the simplistic advertising commonly seen from Apple. It boasted that the iOS 7 made the iPhone waterproof and in the case of an emergency “a smart-switch will shut off the phone’s power supply and corresponding components to prevent any damage to your iPhone’s delicate circuitry.” The ad’s ‘success’, if you can call it that, was helped by the fact that the majority of people talking about it on twitter were encouraging those not so bright few to test it out by posting tweets stating that the ad was true and ‘It really worked!’.
This is yet another example of what can happen when a brand is used incorrectly albeit in this case in malice. This one ad has caused a large number of gullible (or stupid, whichever way you want to look at it) people to submerge their expensive gadget in water to test just how water proof they now were. NEWS FLASH; THEY’RE NOT WATERPROOF!
The ad, which is suspected to have been started by the forum 4Chan which are rather well known for their controversial hacking pranks, has outraged those that have been foolish enough to try it out and some have taken to the scene of the crime, Twitter, to voice their disgust, with tweets appearing such as ‘Ok whoever said iOS 7 is waterproof GO **** YOURSELF’. I wouldn’t say that’s the best response Apple has had to an upgrade!