BirdsEye should be ‘inspiration’ to other businesses for Instagram campaigns

A fantastic blog post from Helen Cummings (@HelenCummingsPR) showing that business can’t afford to focus their efforts solely on Facebook and Twitter, ignoring all the other social media platforms available. For more interesting posts take a look at Helen’s blog, HLCPR.

HLCPR

Instagram took off as ‘THE’ platform for sharing your visual insights through everyday life and companies are wising up to it’s potential for businesses. BirdsEye recently launched a new creative Instagram campaign as part of a multi-media campaign including TV, digital, POS and a three month sampling campaign for its new ‘Inspiration’ range.

Lemon-packetA pop-up restaurant called ‘The Picture House’ appeared at the Ice Tank in Soho, London and opened its doors to hungry diners who were eager to sample BirdsEye’s new ‘Inspiration’ range. The creative part of this sampling event was that the diners were able to dine for free permitting they uploaded a photo of their meal with the hashtag #BirdsEyeInspirations onto their Instagram profiles. Lets be honest, a free meal in exchange for a photo upload.. Who would say no?

Research by BirdsEye showed 52% of people ‘regularly’ take pictures of their meals and 11% take at least one picture…

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